Product Marketing Expertise

Clear Direction - Real Results

Fractional product marketing support for growth-stage companies

Executive-level PMM expertise to support your teams

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Fractional Product Marketing Leadership

Growing companies often need product marketing leadership before they are ready to grow their teams. NorthStar Product Marketing helps you enhance the capabilities of your current team to scale initiatives, build strategy, refine messaging, and execute programs that drive results.

  • Craft and articulate clear, compelling product stories that align with company strategy and drive market understanding, adoption, and brand differentiation.

  • Develop and deliver tools, training, and playbooks that equip sales teams to communicate value effectively, shorten sales cycles, and improve win rates.

  • Gather and analyze competitor data to surface actionable insights that inform positioning, pricing, and go-to-market strategies.

  • Conduct structured reviews of deals to identify buying patterns, refine messaging, and uncover opportunities to increase conversion and retention.

  • Plan and execute coordinated launch programs that accelerate adoption, generate pipeline, and strengthen market presence.

  • Design and implement targeted initiatives that unlock new revenue streams, improve lifetime customer value, and close deals faster.

  • Recruit, mentor, and structure product marketing teams to maximize cross-functional impact, improve execution, and scale with business growth.

  • Foster strong alignment between Product, Sales, Marketing, and Customer Success to streamline initiatives, accelerate go-to-market execution, and maximize business impact.

  • Craft GTM strategies that work and align with the way that your sales team sells your products.

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Services

Whether you need a sounding board for your team, hands-on help with a specific initiative, or an embedded product marketing partner, these packages are designed to meet you where you are.

Advising

Gain strategic guidance through one or two monthly calls to review initiatives, refine strategy, and advise your existing team on active projects.

Project-based support

Get full design and execution of defined projects with clear timelines and deliverables. This package can include sales enablement programs, technology implementations, competitive intelligence initiatives, or win-loss analysis.

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Ongoing support

Work with me on a fractional basis on a monthly retainer, embedding senior expertise into your team within an agreed scope of work.

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